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Dollar Associates is proud to offer a full lineup of timely and industry specific presentations for credit union conferences and meetings.

Presented by one of the Dollar Associates Principals Former NCUA Chairman Dennis Dollar, Former NCUA Chief of Staff Kirk Cuevas or Senior Consultant Chris Dollar, these topics provide thought-provoking analysis of current issues impacting the credit union community. Please contact us for rates and availability for these or any other more individually tailored presentations for your next credit union meeting.

Credit Union Challenges & Opportunities in a 2020 Marketplace

From digital delivery of services to an increased consumerization of membership, credit unions are facing both challenges and opportunities in the decade of the 2020s and beyond.  Where is growth headed? What will the merger landscape look like? What’s the deal with banks selling to credit unions? Will regulation ramp back up again and when? The questions are many.  But with each hurdle to clear is a new vista of ground upon which credit unions can increase their speed as they run.  

Be a part of this in-depth look at a new decade of challenge and opportunity for America’s credit unions.  With our experience working with hundreds of credit unions ranging from smaller to the largest, there are few experts like the Dollar Associates team that can bring a more balanced look at the issues facing credit unions today.  This presentation kicks off a strategic evaluation and discussion in a way that few others could – perfect for a multi-credit union associational meeting, a single credit union strategic planning session or anything in between.

Credit Union 2025 – A Crystal Ball Look at the Next Five Years

Dollar Associates gets out the crystal ball and extends a unique perspective on the challenges and opportunities facing America’s credit unions over the next several years into the year 2025. Dollar Associates offers a dynamic and exciting vision of where credit unions could be in the 2025 marketplace, but also challenges the audience with the difficult choices and decisions necessary to achieve that vision.

CU 2025 will provide a thought-provoking overview of critical credit union issues such as:

  • How Many Credit Unions in the Year 2025?
  • Will Merger Mania Continue?
  • Is Credit Union Growth Good or Bad for the Future?
  • What About High Tech versus High Touch?
  • How Will the Taxation Issue Play Out?
  • How Will NCUA’s Risk-Based Capital Rule Impact Credit Unions?
  • What About the CFPB in a Trump or other Administration?
  • Will the Future of Directors and Volunteers Be Stronger or Weaker?
  • More Regulation or Less?
  • CUSOs, Shared Branching, Any Future?

Put on your futuristic thinking cap and hear this challenging presentation outlining the touch choices that must be made to have the 2025 future credit unions desire.

The Right “Moves” for America’s Credit Unions in the Decade of the 2020s

Dollar Associates takes on the big issues credit unions are facing this decade and provides a unique perspective on the strategic moves that America’s credit unions must make in today’s challenging economic times if the movement is to keep moving. Using the analogy of a chess game, Dollar Associates applies our firm’s background in credit union leadership and regulation to the most challenging issues facing credit unions today. This provocative presentation will get the juices flowing for credit union leaders to look at the future through the eyes of today’s economic and marketplace challenges.

RIGHT “MOVES” will examine such key strategic issues such as:

  • How can Credit Unions Take Advantage of Today’s Economic Growth?
  • How Crucial is Credit Union Growth Today?
  • What Does Serving Persons of Modest Means Mean Today?
  • Are Mergers Good or Bad for the Movement?
  • Can Credit Unions Continue to Survive the Taxation Fight?
  • What’s up with Regulation, Will it Slow Down Under Trump?
  • What’s the Future of CUSOs and Shared Branching?
  • Capital and ROA, What is the Right Amount?

Don’t miss out on the discussion and insights that this challenging and enlightening presentation will provide. RIGHT “MOVES” will give any strategic minded credit union leader an opportunity to expand his or her own horizons for where our movement can be tomorrow if the right decisions are made today.

Mergers, Bank Sales and the Growing Drivers of Growth for America’s Credit Unions in 2020 and Beyond

The essentiality of strategic and managed growth to build the scale to compete more effectively in a challenging marketplace has brought about consolidation in the credit union industry like never before.  There has been an average of one credit union merger every business day since 2000, and the trend line is not slowing down as a percentage of the overall credit union landscape. Add the decision of some community banks to sell their assets and/or deposits to credit unions and it is clear that organic growth is not the only means of credit union membership and service expansion today.

Knowing what is driving mergers and what to expect in the next ten years related to both credit union mergers and bank sales is crucial for any strategically minded credit union leader.  No firm has worked with more credit unions expanding their field of membership, engaging in mergers and even looking seriously at the P&A of bank assets/deposits than the team at Dollar Associates.  This presentation goes from a 30,000 foot look at the bank sale of assets to the ground level of credit union merger factors. It is one of the most timely issues in the credit union marketplace today, and no one knows it better than the Dollar Associates team. 

Field of Membership and What It Means for America’s Credit Unions

In October 2016 NCUA approved their long-awaited amendments and revisions to the agency’s field of membership (FOM) rules and regulations. This was welcomed news by many because, regardless of charter type, FOM policy still matters for every credit union in America that wants to grow. After all, new income requires new loans which require new accounts which require new members which require more eligible members which require more field of membership opportunity. The daisy chain of credit union financial success begins with field of membership.

Since then, an ABA lawsuit, court rulings, appeals, and even newer narrative rules have left many credit unions wondering how to interpret the new rules to obtain valuable FOM diversification.

In this presentation, Dollar Associates takes an in-depth look at the history behind recent FOM rule changes, when it should be fully implemented, what other options are available at both the federal and state level – as well the practical implications of FOM opportunities for credit unions.

Don’t miss out on the discussion and insights that this challenging and enlightening presentation will provide. This presentation will give any strategic minded credit union leaders the tools necessary to evaluate and respond to recent changes to the NCUA field of membership manual, what state regulators are doing in this regard and analyze the true impact of potential changes on the credit union’s goals.

The Case for the Credit Union Tax Exemption

With the credit union tax exemption constantly under assault in Congress and on the state level, it is crucial that credit union leaders, staff and volunteers be able to defend the value of the tax exemption to the American people and economy.  It is important that credit unions know the history of the exemption and its basis.  In short, such a holy grail issue for our industry deserves more than a cursory understanding and a couple of “people helping people” talking points.  Credit unions need to know the case for the credit union tax exemption.

Few, if any, credit union industry leaders have given more speeches, written more articles and testified more in Congress about the nuances of the tax exemption issue than Dennis Dollar, former NCUA Chairman and Principal Partner at Dollar Associates, LLC – a full-service credit union consulting firm headquartered in Birmingham, Alabama.  In this presentation that Dollar Associates offers to the credit union industry in order to help those responsible for defending the tax exemption to be in a better position to do so, Chairman Dollar will give a full and extensive presentation on the history, benefits and public policy advantages of the credit union tax exemption.  He will help your executives, managers, staff and volunteers strengthen their understanding of and reasons to support the continuation of the tax exemption when they represent your credit union to Congress, state legislators, elected officials and your community.

Dennis Dollar was voted in 2017 by the readers of Credit Union Times as the most influential credit union leader of the past 25 years.  He has testified before Congress on the tax exemption and related issues more than fifteen times during his credit union career.  His commitment to and understanding of the credit union industry is recognized nationwide and certainly in the halls of Congress.  Don’t miss this opportunity to have him train your leadership team, volunteers and staff about this critical issue for the future of credit unions.

Gen Y, Millennials, Gen Z…What Do Credit Unions Need to Know

A recent study states that 48 percent of 18-24 year olds are “not familiar at all” with credit unions.  Other surveys are even more alarming.  Yet the size and financial impact of Gen Y/Millennials and Gen Z that follows continues to grow.  Credit unions know they cannot neglect to penetrate this expanding demographic, but there are more questions than answers on how best to attract and retain young members.

Join Gen Y (barely) credit union consultant Chris Dollar as he discusses various tactics that go beyond merely having a Facebook presence or embracing technology for reaching young people in your community.  Using his own experience as a young credit union leader, former credit union employee and current consultant, Chris Dollar offers understanding of this demographic and practical tips to attract this essential group.

This presentation, perfect for a breakout session, will provide hope for credit unions in reaching this portion of the population and show that the credit union philosophy of “people helping people” is one that can resonate with young employees, volunteers and members.  

Credit Union Community Involvement 101

Every member is a part of your community. Equally as important, every prospective member is a part of the community as well. Community and civic involvement is becoming more and more crucial for credit union success. And not just community chartered credit unions are facing the expectations of making a community wide impact. So are multiple common bond credit unions, and even some single sponsors. Practical and proven strategies for effective community involvement by credit unions are being put into place every day. Some are working, while others are having less results. With a challenging presentation designed to encourage credit unions to turn their name “credit union” from a noun into a verb, Dollar Associates has faced these issues from a number of perspectives. In this very specific presentation filled with countless successful ideas that are working for credit unions nationwide, the presentation brings a “down home” humor to effective “down home” strategies that could work to help the term “credit union” to become viewed more as a verb than a noun in your community.


“Good message – good delivery. I always enjoy hearing Dennis Dollar speak. He motivates everyone and helps them to remember exactly what makes a credit union unique.”

“Appreciate the outstanding analysis of data and facts with accessible recommendations and presentation skill and passion for the cause and industry!”

“Excellent session, very informative and enlightening as always.”

“That was absolutely extraordinary. Dollar is a powerhouse with highly significant and insightful advice. Let’s hear more!”

“Truly top quality speaker and relevant topic. Another home run!”

“Thank you Mr. Dollar. I could listen to you for hours. I attend your sessions every chance I get.”

“Outstanding presentation in all aspects. Truly a valuable speaker.”

“I believe credit unions can benefit immediately from the methods you suggested. Your enthusiasm is contagious. Thank you again for your contribution.”

“You are and I believe will always be a trusted resource for everything Credit Union. I look forward to sharing this with other small credit unions and our board.”